Roadside Standouts Call Attention to the Climate Crisis

As the West burns and Massachusetts legislators ponder climate legislation, 350 Mass volunteers take it to the streets

350 Mass members and friends began a series of covid-safe standouts to help boost public attention to the climate crisis. Multiple teams posted up on busy commuter routes, each team holding a series of signs that combined to spell out the message – somewhat like the roadside advertisements for Burma-Shave in the 1930s. Check out this video from one of these actions.

These actions speak in part to the crucial upcoming action in the Statehouse, where a conference committee will soon be deciding what climate bill will be put before both the House and Senate for final action this year. So one team spelled out “CLIMATE CRISIS – HOTTEST YEAR – LEGISLATORS – GET IN GEAR – ACT ON CLIMATE NOW!” The huge wildfires recently ravaging the West add urgency to these efforts, so another set read “THIS IS DIRE – HOUSE ON FIRE – ACT ON CLIMATE - NOW”. Each set ended with a “350 MASS” sign, to help people find out more on the web.

In a parallel effort, on September 11, 350 Mass wrote to all members of the conference committee, detailing which aspects of the House and Senate bills we believe should be kept in the final conference bill. In this we are aligned with the broad coalition of environmental groups known as Mass Power Forward. The stakes are high, due to big differences between the two bills. So we ask all 350 Mass volunteers and allies to reinforce the above request by calling, emailing, and/or writing to their legislators - see model scripts here.

The roadside standouts were dreamed up by the 350 Mass non-violent direct action working group known as Climate Courage. Individual 350 Mass Nodes then made their own signs and chose when and where to stand out. Click here for more information on the Climate Courage group, and indicate if you’re interested in getting involved. Click here to find a list of our Nodes (local chapters) and check out one of their regular meetings.  You can channel your climate concern and personal creativity into actions with impact!

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